AboutConcepts

Concepts 4 Automotive Design - C A D

The first transportation design studio, established on the 17th of January 2020.

A multi disciplinary design studio, where we focus on developing design solutions from cultural perspective, social behavior, and human centric approach.

Located in the heart of the Middle East, in Amman, Jordan, where we act the connected hub between EU, fart east and GCC...

Moreover, connecting point to all companies that are aspiring to enter the Middle East market place.

We are proud to maintain a strategic partnership with Icona Design Studio, we extend our creative reach and technical expertise. This collaboration enables is to approach projects from multiple perspectives, ensuring innovation, high quality results that align with our clients ambitions.

In conclusion, Passion is our key-motivation!

Reem AL-Smeirat

The First Female Car Designer in the Middle East

C A D Founder & Design director

Reem AL-Smeirat, a pioneer in automotive design in the mena region with a competent experience in mobility design and the automotive industry.

She is the one behind the first Jordanian conceptual electric city car "PHOENIX" a design that was created in scale 1:1 and exhibited in Local festivals, and the Arab Innovation Network 2015.

Among many awards and recognitions, Reem received an honorary trophy by deputy Fawzy Al Dawoud a member of the Jordanian Parliament in a ceremony honoring Jordan's leading innovators.

Since 2014 Reem has been focusing on building a culture around car design by creating a car design tour where she would offer car design workshops to students, universities, and different organizations to shed the light on this field of study and break it through to the local community.

Reem was honored with the first female car designer in the middle east certification after finishing her masters degree in Transportation Design in Torino 2020.

She has built a career by working at different automotive manufacturers in Jordan, Germany and Italy.

Today we see her taking the lead by launching the first transportation design studio in the middle east.

In 2021 Concepts 4 Automotive Design, the transportation design studio that Reem is leading and is the design director, was recognized among the top 20 innovative Start-ups to look for in the MENA region.